PRODUCT POSITIONINGI help sell products on e-commerce by understanding the entire marketing ecosystem.
SoWell & The GLP-1 Support System
I worked with physician-founder Alexandra Sowa to identify the huge market opportunity for GLP-1 support products before the boom.
Through market research and intentional positioning, we launched the GLP-1 Support System: a collection of 3 supplements to help reduce side effects and amplify results for those on GLP-1 medications.
In addition to product packaging copy and direction, I oversaw email marketing, ads, strategy, and the e-commerce Shopify store to scale the brand by 200% in revenue in 12 months.