PRODUCT POSITIONING

I help sell products on e-commerce by understanding the entire marketing ecosystem.

SoWell & The GLP-1 Support System

I worked with physician-founder Alexandra Sowa to identify the huge market opportunity for GLP-1 support products before the boom.

Through market research and intentional positioning, we launched the GLP-1 Support System: a collection of 3 supplements to help reduce side effects and amplify results for those on GLP-1 medications.

In addition to product packaging copy and direction, I oversaw email marketing, ads, strategy, and the e-commerce Shopify store to scale the brand by 200% in revenue in 12 months.

More Coming Soon…

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