CAMPAIGN CREATIVE
I create winning campaign concepts and engaging storytelling.
The “Break Up with Biotin” Campaign
To create buzz around CLEARSTEM’s new HAIR SKIN NAILS Biotin-Free Beauty supplement, I directed the concept and wrote a series of 6 videos for influencer Audrey Trullinger that were launched on social.
The campaign was the first CLEARSTEM project to be featured by PEOPLE, BRANDS, AND THINGS.
I concepted and wrote the scripts for the 6-part video launch series.
I also created all product marketing copy for the launch.
When your hair starts to thin or shed, it’s natural to reach for a supplement.
But here’s the thing: biotin dominates the beauty aisle. Not because it works for everyone, but because it sells. And for acne-prone skin? It can even make breakouts worse.
It’s time to break up with biotin and set yourself up with something better.
Meet HAIR SKIN NAILS.
A next-generation supplement to support hair and nails with no breakout-causing ingredients.
Powered by acne-friendly, clinically-backed ingredients like MSM for supporting collagen, Silica for shine, Nettle Root Extract for hair volume, Folate for hair strength, and Vitamin E for skin-supporting nourishment.
Because beautiful hair and clear skin shouldn’t be a tradeoff.
Biotin had its moment. This is what’s next.
The HAIR SKIN NAILS Story: A Biotin-Free Beauty Breakthrough
And published all search-optimized blog content supporting the product.
More Campaigns
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I created messaging and positioning for BRIGHTEMEUP’s Toner’s launch campaign, which resulted in selling 2x faster than forecast.
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I created the product positioning, story, and aligned the team on messaging for new launch.
Read more here.