More than words on a page
You should get the results you dream of in your business, and I’m here to help.
Copywriting isn’t just a nice to have, it’s the difference between someone rushing to the “buy” button on your site and bouncing off your page without a second look.
As a business owner, marketing manager or course creator, you already know you have the perfect solution to your customer’s problem, desire or ideal future. So how do you convince them of what you already know?
Copywriting.
I’ve built my career in email marketing and copywriting working with some of the internet’s best (and most profitable) content creators, including Ramit Sethi and Dr. Josh Axe, and have run multi-million dollar ecommerce campaigns with my email funnels and landing pages.
Copywriting as art and science.
Good copywriting combines data-confirmed techniques and strategies with empathetic listening and skilled writing to provide an experience that leaves your reader feeling both seen and compelled.
My approach to copywriting is more than just throwing words on a page and includes:
Active listening. I will ask you a lot of questions about your customer before starting any project so I can get to know them. Big bonus points if you have survey data, interviews or other feedback already accessible!
Intentional writing. I approach copywriting with one reader and one goal in mind. By the time I write, I’ll have a clear understanding of who your customer is and why I’m asking them to invest in you. Then I’ll write with proven frameworks to close the deal.
Closing the loop with data. I always want to know how my copy performed against your control, and how we can make it better for the next round.
You might want to bounce if you’re really looking for:
An content writer to crank out blog posts.
Someone to load emails, set up Facebook ads manager, or build your website.
You want pure direct response copywriting or pure brand copywriting. I write copy that connects in order to convert, while still maintaining your credibility and brand loyalty, which pure direct response sometimes lacks.
Summary: I specialize in conversion copywriting and email marketing that makes your customers click “buy” and gleefully hand over their credit card information, and leave them on the edge of their seats waiting for more.
What’s in it for you
Below you’ll find a list of projects that I would love to work with you on!
I’ll provide a quote to you based on your specific situation, so please reach out to me so we can chat on exactly what you need.
Services
Customer Research
It all begins with understanding your customer. In my dream world, I’d get to go deep in research for every client I work with. And I’d love it if you were one of them!
All the Insights Package
I’ll survey your customers, talk to them 1:1 over the phone, perform competitive analysis, and then combine it all in one super-actionable recommendation report. Of course, I’ll customize this to exactly what you need.
Website copy
This is where the buy button lives and where we get people really excited about you, your product and how you’re going to change their life.
Bios
Talking about yourself is the worst, right? But it’s incredibly important for creating the story that leads to an ongoing customer relationship. I’m here to do the heavy lifting.
Landing pages
Landing pages = any page you’re driving traffic to that requires your reader to take action. This can range from a lead generation page to a product page where you’re asking for a sale. Ask me about bundle pricing for product pages.
Sales Pages (like, long ones)
Long form sales pages can rake in the money, but they are not for every situation. They work best for items with a high price tag that you need to sell the crap out of and that you’re ready to drive nurtured traffic to. And yes, people DO read long copy.
Email Marketing
Pop quiz: what’s your most valuable asset as an online marketer? Your email list.
If you’re not figuring out how to grow and monetize your email list, you need to start ASAP, whether it’s with me or not.
Strategy Session
Let’s talk about how we can make you more money via email! I’ll get to know your situation and help you come up with a plan based on my years of email marketing experience.
Email Sequences
This includes “lovely to meet you” nurture sequences, engagement sequences, conversion sequences, onboarding sequences and any other way you can imagine to sequence emails.
Email Packages
You need content to keep sending every day, I get it. Out of creative ideas, time or both? Hire me to write your promotional blasts, product updates, engagement emails and more.
Other fun stuff
Facebook Ad Copy
I write the copy, you bring the creative.
Lead Generation
Need to build up that email list, fast? Let’s talk about lead generation strategies, from lead magnets like ebooks to quizzes and more.
READY?
If you have problems and you think I can help you solve them, let’s talk about it. Click through the link below to schedule a quick, no commitment, no pressure, completely free discovery call. We’ll talk about your business, budget and biggest needs to see if we might be a good match.