Segmented Email Campaign: CLEARSTEM
These three emails are for the same product and promotion, targeted to three different cohorts:
Glow Getter: Gen Z trend-focused shopper
Workday Wellness Warrior: Busy millenial concerned with convenience and results
Mindful Mama: Holistic-minded, natural mom
The copy and creative are personalized based on these cohorts and insights about what they value (social proof, convenience, natural ingredients) in order to connect with each unique persona.
Scroll to see the email personalized for each cohort.
Glow Getter: Gen Z Cohort
Wellness Weekday Warrior: Millenial
Mindful Mama cohort
